WGBH buying WCRB (Updated)

This one is going to reverberate in the airwaves around here for some time. Recession-hit public broadcaster WGBH is buying all-classical station WCRB-FM 99.5 from Nassau  Broadcasting Partners of New Jersey. "The terms of the agreement have not been disclosed pending filing with the FCC," says the WGBH announcement. This plays as good news for the classical community: "The acquisition of WCRB will allow WGBH to sustain the vibrant classical music tradition of the Boston area," WGBH President and CEO Jonathan Abbott says in the announcement. And it's certainly preferable to seeing the station sold to previous commercial suitors who would have changed the format completely.

Still, the deal may mean less classical music on the air. Although WGBH-FM 89.7 is deep into the NPR talk thing and jazz with "Eric in the Evening," it also has considerable classical programming during weekdays, and it's hard to image they will counterprogram themselves when WCRB becomes the operation's classical outlet. The key sentence of interest in the WGBH release: "Over the coming months WGBH will fine-tune the formats of both WGBH 89.7 and WCRB 99.5 to create lineups that are complementary."

When I asked via email what that means for WGBH classical shows, spokeswoman Lucy Sholley responded: "We anticipate a greater focus on news and information to take advantage of the considerable resources we have in this area, but nothing specific has been decided yet."

Another key sentence in the release from WGBH: "WGBH will finance the purchase with a special capital campaign, Keep Classical Alive, inviting both major donors and grassroots supporters to participate and become founding members of its all-classical service." Still, it will be interesting to see in-house reaction to this major acquisition, given recession-related budget and staff cuts at WGBH, as outlined in this Globe article from Sept. 1.

WGBH is already moving to make sure no one is too alarmed about the classical outlook, starting a web page and lining up supporters to quote in the press release: "'This is a truly exciting development. Classical music is part of our common world heritage, and as such it is in the public interest for an institution like WGBH to make sure our voices are sustained and celebrated,' said cellist Yo-Yo Ma."

WCRB is a 27,000-watt station with a state-of-the-art performance studio and a rich performance library. Currently run as a commercial station, WCRB will switch to non-commercial operation after the deal closes.

Complete release after the jump.

Public media leader WGBH to acquire WCRB Radio
Will preserve and strengthen classical music service for region

Boston, MA – Public service broadcaster WGBH today announced plans to acquire New England’s leading all-classical music station WCRB 99.5fm from Nassau  Broadcasting Partners of New Jersey. The terms of the agreement have not been disclosed pending filing with the FCC.
WCRB is a 27,000-watt station, deeply rooted in the Boston region, serving audiences for more than 60 years with a broad reach in New England, drawing some 340,000 loyal listeners each week. WGBH is uniquely poised to operate WCRB, with its extensive classical music programming experience, its state-of-the-art Fraser Performance Studio, and its strong alliance with Boston’s premier classical performing organizations, artists and audiences. With WCRB added to WGBH’s radio services -- 89.7FM in Boston, and WCAI and WNCK on the Cape and Islands -- WGBH will serve listeners from Cape Cod to New Hampshire, adding renewed vigor to the cultural economy of the region.
“An opportunity like this comes along once in a lifetime. The acquisition of WCRB by WGBH signals a new era for the Boston broadcast landscape, and for our city’s renowned classical music tradition,” said WGBH Board Chair Amos Hostetter. “WGBH’s depth of experience, demonstrated leadership in radio, and commitment to excellence will bring a new level of service to this market.”
“From its very first broadcast, WGBH radio has provided audiences with the best in classical music and performance. Today we are excited to reinvest in this tradition for a new generation of listeners,” said WGBH President and CEO Jonathan Abbott. “The acquisition of WCRB will allow WGBH to sustain the vibrant classical music tradition of the Boston area.”
WGBH will finance the purchase with a special capital campaign, Keep Classical Alive, inviting both major donors and grassroots supporters to participate and become founding members of its all-classical service. Although WCRB is licensed as a commercial frequency, WGBH plans to operate the station as a non-commercial service in keeping with its mission to provide public media service for audiences in the greater Boston area. Over the coming months WGBH will fine-tune the formats of both WGBH 89.7 and WCRB 99.5 to create lineups that are complementary.
“Preserving WCRB’s heritage as one of the country’s premiere classical radio stations was an important objective for Nassau. We are extremely pleased that WGBH will be continuing this heritage and are confident in their future stewardship of such an important Boston tradition,” said Lou Mercatanti, Chairman and President of Nassau. “This is a win for everyone – most especially our loyal listeners.”
Since the 1950s WGBH has taken advantage of Boston’s vital classical music tradition. From its debut broadcast from Symphony Hall in 1951, classical music and performance have been a hallmark of WGBH’s service, featuring the region’s world-class orchestras, artists and conservatories. It has partnered with music organizations both large and small, from the Boston Symphony Orchestra and Handel & Haydn Society, to the New England String Ensemble and the Boston Children’s Chorus. It has nurtured young musicians with school enrichment programs, and helped launch emerging artists.
“This is a truly exciting development. Classical music is part of our common world heritage, and as such it is in the public interest for an institution like WGBH to make sure our voices are sustained and celebrated,” said cellist Yo-Yo Ma. “As both a performer and a listener I applaud WGBH for making this significant investment in our community to ensure that the classical music genre will remain alive and well on Boston radio.”
“This is great news for music and arts education,” said Linda Nathan, co-headmaster of the Boston Arts Academy. “Keeping classical music vibrant is an extremely important resource to enhance learning. WGBH’s new service will further enrich the educational experience for students of all ages.”
“For more than 50 years WGBH and the Boston Symphony Orchestra have partnered to further the cause of classical music in Boston and beyond,” said BSO managing director Mark Volpe. “With facilities that provide unmatched technical excellence for recording and broadcasting live performance, WGBH is uniquely positioned to bring heightened awareness of the beauty and power of classical music. All of us at the BSO are excited by the possibilities resulting from WGBH’s acquisition of WCRB.”
In addition to live radio broadcasts, WGBH has been a pioneer in moving classical music onto new platforms, with live streaming, an all-classical HD channel, podcasts and mobile applications. The acquisition of WCRB will greatly enhance these efforts to serve new audiences on a broad array of distribution platforms in New England and beyond.
WGBH was represented in the transaction by Public Radio Capital.

Comments

[Laurence Glavin]

The WCRB tower is about 30 miles North by Northwest from Boston. Reception in parts of Boston itself is spotty (WGBH-FM even has to operate a separate signal at 96.3 to reach that portion of the market, and 89.7 is much closer and WAY more powerful than WCRB), not to mention the suburbs south and southwest of the City. Listeners there have difficulty picking up the Saturday night Boston Symphony broadcasts; wait till they can't get the Friday afternoon concerts.

[Michael Lee]

I hope they keep the WGBH music programming rather than WCRB's. WCRB was once a good classical station but in recent years their programming has been "dumbed down". They rarely play full length symphonies, just single movements and there is also very little chamber music.

[JohnJoeG.]

This is an excellent move by WGBH. I hope they keep the WGBH programming between 9:00 am -4:00pm. WCRB is only a shell of what it once was, and has become an easy listening station. I don't know what they will do with two classical stations, but it can only be an improvement. I also enjoy WGBH HD2 all classical. They also have superior announcers. If this is a harbinger of what is to come, it can only be good. By the way, also check out WHRB 95.3 between 1:00pm-10:00pm, for some other good classical programming.

[Paul]

I agree with the previous commenters. The CRB station has been dumbed down to only "popular" classical music: no chamber, no choral, no quartets, no full-length symphonies, and annoying repeats. And the quality of the commercials on CRB is so poor and tasteless and so opposite of what you would think would be on a classical station. To be honest, any change will be better.

[Perry G. Phillips]

WCRB had to do what was necessary to stay alive, hence the so-called “dumbing down.” It was a case of survival: load up on chorales, string quartets (or quintets, whatever), and chamber music—and die—or play the equivalent of the “classical top 40” and survive. They chose the latter, for which I am grateful. After all, WCRB does not have the option of public funding.

Concerning the announcers, I hope they keep the ones at WCRB—they are easier on my ears. As for their being annoying, I suspect the complaint is that they have to read commercials. Now they can hustle listeners for money, instead. Great improvement!

[JohnJoeG.]

Will we hear more jazz? Maybe on an HD2 or HD3 station at 89.7 or 99.5?

[hozeb myopticus]

darn thing about WCRB being captured from scumass-in-the-morning station owners would be grate to reed, but the print is so small on your website, and then you waste big time whitespace on the left and the right. all yur reedrz must be yung kidz with good eyes.

quel dommage

[hozeb myopticus]

WCRB has been owned recently by the same folks that bring us the rabble rousing junk radio that Boston should be embarassed by.

We have a national disaster (well many more than just this) where corporate media is controlled by way too few who then make sure any REAL news will be hidden and you will get tittilating garbage to amuse you and keep you from finding out what current evil the ruling elite are now up to.

I think it is wonderful that WGBH is getting it, and maybe that can retrain (I'm NOT saying fire, as that is unnecessary) the full of her hollow self female announcer that makes me punch a different button on my car radio, or the male announcer that thinks Boston is baaaahston. I have no idea where he is from. It isn't a snotty prep school west of boston and it isn't east boston, either of which would be vastly better. I can't place it, but REALLY hate it.

In the good old days, RJLurtsema used to work for WCRB before he became a star at WGBH. Actually before that he announced from a station on Zion Mountain in Woburn.

I remember him in a big white Caddy in front of Club 47 in the early 60s when it was actually at 47 Mt Auburn ST. He had been an encyclopedia salesman for a while and had his harem all in the car including the unwed mother (R R S - for those that knew her) of a child of his.

At one point he was living on Prospect St between Hampshire and Broadway, and broke through into a plastered over space in the attic and found boxes of old hospital records (this place had been one of some sort), and in there was his OWN birth record!

Todays feckless announcers are simply not in the same class.

And then there was Bob Lucas at 104.1 on an upper floor on Newbury St near Nina Mack's family's Artisans shop. It was part of the QXR network and was a great classical station.

Any mainstream announcers read the peer reviewed paper on the necessary TONs of presumably PRE-APPLIED weapons grade material that brought all 3 WTC buildings down? (great stuff! comes in at 20 on a scale where C4 only hits 8 !!!) Or the LLNL paper on NANO Energetics given in Cambridge Nov 2003?

If so, I don't hear them discussing who the real culprits might be. Anything we were told officially is now pretty clearly pure horse exhaust.

Is this SO BIG we can't confront it as we watch our former democracy crumble as we twiddle our starbucks coffee stir-sticks?

Crazy kids smoking something with nutty conspiracy theories is NOW HARD SCIENCE. Those that don't seem to wake up are either involved or "convinced-they-are-right" (NLP brain zapped??) fools.

So we get a better music station, and our country swirls in the crapper. Remember, if you are not dizzy enough yet, to just reach up and keep yanking the flush lever.

[ellen]

I am very suspicious of this move. Now we will get shilled for money from not one but two stations.

And I am not so sure of this idea to bulk up WGBH with more news as I find the same stuff seems to get recycled over and over again.

What I really think is going on is that WGBH has decided that it needs to be a news and talk station to compete against WBUR. Since fewer and fewer people listen to classical music they probably figured that they can transfer that group to WCRB forcing them to join these new "support clubs" to maintain access to the channel.

[Joel]

Hozeb, you must use a different screen resolution than most folks? I've never had that complaint before. But if you want bigger type, hold down the Control key and hit the + key. _ JB